Get noticed on AI technologies to double your reach, visibility and customers.

With a significant rise in the use of AI tools and technologies, the way we create content is changing, helping us turn ideas into instant articles and on-demand graphics. However, in addition to content creation, AI is already changing the way we search for services, finding solutions to our problems and answering our burning questions. Search engines are no longer the only option for audiences to search, as tools like ChatGPT, Google AI, Google AI Mode and Perplexity are becoming more popular alternative 'search engines' for users today due to their ability to provide accurate solutions in seconds. As entrepreneurs, this affects our visibility factor significantly, which can impact our businesses in terms of accessibility and reach; however, we as entrepreneurs CAN survive the AI movement- it can allow us to explore diverse ways to maximise our visibility, reach, traffic, and bring more sales.

So in this article, I share my solutions to rank high on AI search platforms to double your reach, visibility and customers to grow your business to the next level:

1.     Appear on Listings, Industry Directories and Brand Partnerships

Research business directories, community or industry events and even corporations that share similar values and backgrounds. Contact business directors and reach out to industry events or organisations, or corporations for collaboration opportunities, and explore how you can both pursue your common purposes through an incentive you can perform together to strengthen your value in the market. Partnering with industry organisations will greatly raise your trust levels with audiences and raise your industry authority- perfect to show across all your marketing and communications channels.

2.     Secure Publicity Opportunities and Build up Backlinks

Get noticed on podcasts, TV shows, web series, and industry publications.  This will not only increase your industry credibility but also increase the amount of content for your business, meaning more third-party backlinks to your business to raise your reach and industry authority greatly. The secret to securing those important opportunities is to network as much as possible through various channels, including networking events, conventions, social media, and existing contacts.

3.     Get Involved in Industry Community Forums

Industry community forums within your industry are another way to build your credibility and highlight yourself as an expert in your niche, raising your chances of easily being ranked high on AI platforms. Research community forums in your industry, sign up, and start a conversation or get involved in existing ones related to your areas of expertise. You are bound to add value, create genuine conversations and connections that will elevate your business to a new level, as well as secure new customers. Reddit is another forum where you can begin and start conversations and heighten your presence and visibility, but be sure to only get involved and start threads in relation to your niche, as it is a very broad community forum covering multiple topics and news across multiple interests.

4.     Create a Blog Feed on your Website

A must for every entrepreneur! Starting a blog will not only raise your authority, but it will also increase the number of backlinks to your business. Creating a blog holds four times more value than a social media post, meaning your audience will receive more value and gain more trust from you as an expert. Start a weekly or monthly blog and base posts related to your specialist areas of expertise, but also related to core pain points your target customers are experiencing and their desired outcomes. That way, you’ll create content and a brand that your audience will want to connect with and buy from.

5.     AI-Optimise your Site and Content – SEO!  

Following the previous tips, now that you have a blog and/or backlinks to external pages from publicity appearances and/or directory pages, remember to use SEO. Ensure all your media appearances and any external links to your brand presence are included in your website. Optimise all posts from your blog and all pages on your website. Don’t forget to use relevant keywords and phrases to ensure your blog articles and website pages are connected to common search queries and terms your target customers may consider. Google Keyword Planner or SEMrush are perfect tools to use to look up common keywords and search terms your target audiences may consider to help you polish up your page optimisation. The more optimised your pages are to your audience's needs and search queries, the greater the chances AI will pick up your business.

6.     Develop a Strong Social Media Presence

Lastly, develop a strong, consistent social media presence across channels that are relevant to use within your industry and where you'll mostly find your target customers. Aim to post at least three times a week and base postings on key areas of your expertise and challenges your target audiences experience on a day-to-day basis, as well as their goals and desires, to ensure you are delivering valuable, resourceful content. Partner up with influencers within your industry and niche to heighten your reach and credibility further.

The secret is to know your audience, build the right look, and network with relevant contacts such as influencers and media connections with whom you can form partnerships to raise your rankings on AI platforms.

To Conclude

Overall, the key to getting ranked high on AI platforms to maximise your visibility, reach, and customers is to get your business seen and heard across as many diverse digital platforms that are in connection to your niche. Network with industry professionals, events, influencers and media connections for joint partnerships and publicity opportunities. Also, ensure you provide backlinks to all webpages where your business is mentioned and don’t forget to use effective SEO to optimise all your website and blog content. With strong partnerships, publicity and well-optimised content, you are on the way to ranking high on AI platforms, riding the wave of AI and not being washed out by it. AI is not taking your services away but providing you opportunities to open even more doors to growth opportunities to elevate your brand to another level, keeping up with the demands in today’s AI-dominated world and to your audience's preferred search methods.

Get inspired, impact the market, and change your business by changing how you present it online. Subscribe to my blog, Grow MY Brand for Success NOW, to receive regular branding and marketing insights to help you craft a compelling business presence that connects and engages with your audience and converts into sales and opportunities.

Change your presence. Change your business. Change your life!

Your Marketing Specialist,

Namita